Qualifi Level 7 Diploma

Strategic Marketing

Awarding Body

Qualifi

Credits

120 credits

Course Type

Ofqual Regulated

study mode

Online Learning

Course overview

The Qualifi Level 7 Diploma in Strategic Marketing is a high-level qualification designed for marketing professionals and business leaders who want to master the art of developing and executing effective marketing strategies. This diploma is ideal for those aiming to take on senior marketing roles, lead marketing teams, or contribute significantly to their organisation’s growth and competitive positioning. The course focuses on understanding market dynamics, customer behaviour, digital marketing, brand management, and strategic planning.

One of the main strengths of this diploma is its focus on practical application. Learners gain the ability to analyse complex marketing environments, identify emerging trends, and develop innovative strategies that drive business success. The course also covers key areas such as integrated marketing communications, data analytics, and customer relationship management, ensuring learners are equipped to make data-driven decisions in today’s fast-paced digital world.

The programme also emphasizes leadership and ethical considerations within marketing. It encourages learners to lead with integrity, manage diverse teams effectively, and create marketing campaigns that are not only profitable but also socially responsible. These skills are essential in building strong brands and maintaining customer trust over the long term.

Recognised internationally, the Qualifi Level 7 Diploma in Strategic Marketing opens doors to senior marketing and management positions across various industries. Graduates are well-prepared to pursue further studies such as an MBA or specialized master’s degrees, or to advance their careers by taking on roles like marketing director, brand manager, or digital marketing strategist. Overall, this diploma offers a comprehensive pathway for ambitious professionals eager to excel in the dynamic world of strategic marketing.

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Entry Requirments

Entry Requirements for the Qualifi Level 7 Diploma in Strategic Marketing.

Educational Qualifications:Applicants should normally hold a Level 6 qualification or equivalent in marketing, business management, or a related discipline. Relevant international qualifications are also accepted.
Professional Experience:Applicants without a formal Level 6 qualification may be considered if they have substantial relevant work experience in marketing, business development, sales, or strategic roles.
English Language Proficiency:Applicants must demonstrate a high level of English language proficiency, typically equivalent to IELTS 6.0 or above, or provide evidence of prior academic study or professional experience conducted in English.

Course structure

The Qualifi Level 7 Diploma in Strategic Marketing consists of 6 mandatory units which are as follows.

Contemporary Issues and Principles of Marketing
Consumer Behaviour and Market Communications
Digital and Social Media Marketing
Contemporary Challenges and Strategic Marketing
Strategic Brand Management
Marketing Research Project

Learning Outcomes for Qualifi Level 7 Diploma in Strategic Marketing

Here are the learning outcomes for the Qualifi Level 7 Diploma in Strategic Marketing:

Contemporary Issues and Principles of Marketing

Demonstrate a comprehensive understanding of current marketing principles and emerging trends.
Critically evaluate the impact of globalisation, technology, and ethical considerations on marketing strategies.
Analyse the role of marketing in creating competitive advantage in dynamic markets.

Consumer Behaviour and Market Communications

Examine consumer decision-making processes and the factors influencing buying behaviour.
Develop effective market communication strategies tailored to diverse consumer segments.
Evaluate the effectiveness of different communication channels in influencing consumer perceptions.

Digital and Social Media Marketing

Apply digital marketing techniques and tools to design and implement successful campaigns.
Analyse the role of social media platforms in building brand awareness and customer engagement.
Measure and optimise digital marketing performance using analytics and key performance indicators.

Contemporary Challenges and Strategic Marketing

Identify and assess current challenges faced by marketers in various industries.
Formulate strategic marketing solutions to address issues such as market disruption and technological change.
Evaluate the long-term implications of strategic decisions on organisational success.

Strategic Brand Management

Develop strategies to build, manage, and sustain strong brands in competitive markets.
Analyse brand equity and its influence on customer loyalty and business growth.
Implement brand positioning and rebranding initiatives aligned with organisational goals.

Marketing Research Project

Design and conduct independent marketing research addressing real-world business problems.
Apply appropriate research methodologies and data analysis techniques to generate insights.
Present research findings clearly, supporting strategic marketing decisions with evidence-based recommendations.

Want to know more?

This qualification is suitable for marketing professionals, business managers, entrepreneurs, and graduates who want to develop advanced strategic marketing knowledge and leadership skills.

Learners will develop advanced skills in strategic marketing planning, market analysis, brand management, digital and global marketing strategies, consumer behaviour analysis, and data-driven decision-making.

Graduates can pursue senior roles such as Marketing Manager, Strategic Marketing Consultant, Brand Manager, Digital Marketing Strategist, Business Development Manager, or Marketing Director.

Yes, this qualification is awarded by Qualifi, a UK-regulated awarding organisation, and is internationally recognised for academic progression and professional development.

Graduates can work across multiple industries including marketing agencies, multinational corporations, retail, technology, finance, healthcare, hospitality, and e-commerce.

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