ICTQual AB Level 6 International Diploma in Marketing & Sales Management

Learning Outcomes for the ICTQual AB Level 6 International Diploma in Marketing & Sales Management:

Year 1 – Foundation in Marketing & Sales Management

Principles of Marketing and Sales

• Understand fundamental marketing and sales concepts.
• Analyse market environments and customer needs.
• Apply basic marketing strategies to business scenarios.

Business and Marketing Communication

• Develop effective verbal and written communication skills.
• Create professional marketing presentations and reports.
• Apply communication strategies to internal and external stakeholders.

Consumer Behaviour and Market Research

• Analyse consumer decision-making processes.
• Conduct basic market research and interpret findings.
• Apply insights to improve marketing and sales strategies.

Fundamentals of Digital Marketing

• Understand digital marketing channels and tools.
• Implement basic online marketing campaigns.
• Evaluate digital marketing performance metrics.

Marketing Analytics and Data Interpretation

• Analyse marketing data for trends and insights.
• Use statistical tools for decision-making.
• Apply data-driven approaches to marketing challenges.

Sales Techniques and Customer Relationship Management (CRM)

• Apply effective sales techniques and strategies.
• Understand CRM systems to manage customer interactions.
• Develop approaches to enhance customer loyalty and retention.

Business Economics and Financial Principles

• Understand economic principles affecting marketing decisions.
• Analyse financial statements and budgets.
• Apply financial concepts to business planning and marketing strategies.

Branding and Promotional Strategies

• Develop brand positioning and messaging.
• Analyse promotional channels and campaigns.
• Apply branding strategies to increase market visibility.

Professional Ethics and Corporate Governance

• Understand ethical principles in business and marketing.
• Apply corporate governance standards in decision-making.
• Analyse ethical dilemmas and resolve marketing conflicts responsibly.

Business Law and Regulatory Frameworks

• Understand key business and marketing legislation.
• Apply legal principles to marketing operations.
• Ensure compliance with national and international regulations.

Health, Safety, and Environmental Awareness in Business

• Identify workplace health and safety risks.
• Implement environmental best practices in marketing operations.
• Promote sustainable and safe business processes.

Introduction to Project Management in Marketing

• Understand project planning and scheduling principles.
• Apply tools such as Gantt charts and critical path analysis.
• Manage marketing projects effectively from initiation to delivery.

Year 2 – Intermediate Studies in Marketing & Sales Management

Strategic Marketing Management

• Develop and implement marketing strategies aligned with business goals.
• Analyse market trends to inform strategic decisions.
• Evaluate marketing strategy effectiveness.

Integrated Marketing Communications (IMC)

• Design consistent messaging across multiple channels.
• Apply IMC techniques to enhance brand presence.
• Measure the impact of integrated marketing campaigns.

Advanced Sales Management and Negotiation

• Manage sales teams and processes effectively.
• Apply negotiation techniques to maximise revenue.
• Analyse sales performance and optimise strategies.

Digital Marketing Campaigns and Social Media Strategy

• Plan, execute, and evaluate digital campaigns.
• Develop social media strategies for audience engagement.
• Analyse digital campaign performance metrics.

E-commerce and Online Sales Management

• Understand online retail platforms and e-commerce trends.
• Optimise online sales and conversion rates.
• Apply strategies for customer acquisition and retention online.

Marketing Research Methods and Reporting

• Conduct advanced market research studies.
• Analyse qualitative and quantitative data.
• Prepare research reports with actionable insights.

Customer Experience Management

• Understand customer journey mapping and touchpoints.
• Apply strategies to enhance customer satisfaction.
• Analyse customer feedback to improve service and loyalty.

Product Development and Innovation Management

• Manage product lifecycle from concept to launch.
• Apply innovation techniques to develop competitive products.
• Evaluate market opportunities and product feasibility.

International Marketing and Cross-Cultural Strategies

• Analyse global market trends and cultural differences.
• Adapt marketing strategies for international markets.
• Apply cross-cultural communication in global campaigns.

Marketing Operations and Budgeting

• Plan marketing budgets and allocate resources efficiently.
• Monitor marketing project costs and ROI.
• Ensure effective operational control of marketing initiatives.

Business Analytics and Performance Measurement

• Apply analytics tools to monitor marketing KPIs.
• Evaluate campaign effectiveness using performance metrics.
• Make data-driven decisions to optimise marketing outcomes.

Applied Research Methods in Marketing

• Develop research proposals addressing marketing problems.
• Apply qualitative and quantitative research techniques.
• Present research findings professionally and ethically.

Year 3 – Advanced Studies in Marketing & Sales Management

Marketing Strategy and Competitive Analysis

• Analyse competitive environments and market positioning.
• Develop strategic marketing plans to achieve business goals.
• Evaluate the impact of market forces on marketing decisions.

Leadership in Marketing and Sales Teams

• Develop leadership and team management skills.
• Apply motivational techniques to enhance team performance.
• Evaluate team effectiveness in achieving marketing objectives.

Advanced Digital Marketing and Automation

• Implement automated marketing workflows.
• Analyse digital customer journeys and conversion optimisation.
• Evaluate performance of advanced digital campaigns.

Brand Management and Corporate Identity

• Develop strategic brand positioning and identity.
• Analyse brand equity and reputation management.
• Apply branding strategies across channels and markets.

Strategic Sales Planning and Forecasting

• Plan sales strategies and set achievable targets.
• Use forecasting techniques to predict sales performance.
• Analyse sales trends to inform business decisions.

Global Marketing Trends and Market Expansion

• Analyse emerging global market trends.
• Develop strategies for market entry and expansion.
• Apply strategic planning for international marketing growth.

Customer Insights and Behavioural Analytics

• Analyse consumer behaviour using advanced analytics.
• Apply insights to optimise marketing and sales strategies.
• Evaluate customer engagement and satisfaction metrics.

Marketing Technology and CRM Systems

• Implement CRM and marketing automation systems.
• Analyse technology-driven insights for customer management.
• Apply digital tools to enhance sales performance.

Professional Ethics and Sustainability in Marketing

• Apply ethical frameworks in marketing decisions.
• Promote sustainable practices in marketing operations.
• Analyse social responsibility implications of marketing campaigns.

Innovation, Entrepreneurship, and Marketing Business Development

• Develop entrepreneurial skills for marketing ventures.
• Innovate business models and marketing solutions.
• Apply strategies for business growth and competitive advantage.

Strategic Project Management in Marketing

• Plan and manage complex marketing projects strategically.
• Allocate resources, manage risks, and ensure project success.
• Evaluate project outcomes and implement improvements.

Final Year Major Project (Capstone Project)

• Undertake an independent marketing or sales project.
• Integrate knowledge and practical skills from previous units.
• Present findings through professional reports and presentations.