LICQual Level 3 Diploma

Sales and Marketing – Advertising and Media Executive

Awarding Body

LICQual

Credits

60- Credits

Course Type

Non Ofqual

study mode

Online Learning

Course overview

The LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive is a professionally designed qualification that prepares learners for successful careers in the dynamic advertising and media industry. As businesses increasingly rely on strategic advertising and digital media campaigns to reach their target audiences, this course provides essential knowledge and practical skills needed to thrive in modern marketing environments.

This diploma covers key areas such as advertising principles, media planning, campaign development, digital marketing strategies, brand promotion, and audience analysis. Learners will gain a strong understanding of how advertising campaigns are created, managed, and evaluated across multiple media platforms, including digital, print, and broadcast channels. The course also focuses on communication skills, creative thinking, and data-driven decision-making.

Ideal for aspiring advertising professionals, marketing students, and individuals seeking entry into the media industry, this qualification combines theoretical knowledge with practical application. It helps learners develop the ability to design effective campaigns, manage media content, and support brand growth in competitive markets.

By completing the LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive, learners gain an internationally relevant qualification that enhances employability in advertising agencies, media organizations, and corporate marketing departments. This course serves as a strong foundation for advanced studies and career progression in advertising, media planning, and digital marketing roles worldwide.

Approved Training centre of LICQual Uk

Centre # : ATC24002

Entry Requirments

Entry Requirements for the LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive:

  • Educational Qualifications:Candidates should have completed a Level 2 qualification or equivalent secondary education.
  • Professional Experience:No formal experience is required, but prior exposure to advertising, media, or marketing roles will be an advantage.
  • English Language Proficiency:As the course is delivered in English, learners must have sufficient proficiency in reading, writing, listening, and communication.

Course structure

The LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive qualification consists of 6 mandatory units.

  • Fundamentals of Sales and Marketing
  • Principles of Advertising and Promotion
  • Media Planning and Buying Strategies
  • Digital Marketing and Social Media Campaigns
  • Brand Management and Communication
  • Market Research and Consumer Behaviour

What you will Gain

By the end of this course, learners will be able to:

  • Fundamentals of Sales and Marketing
  • Understand key marketing and sales concepts, strategies, and terminology.
  • Apply the marketing mix (4Ps) to real-world business scenarios.
  • Explain the sales process and the role of customer relationship management (CRM).
  • Analyse how sales and marketing activities align with organizational goals.
  • Principles of Advertising and Promotion
  • Identify different types of advertising and promotional methods.
  • Explain the creative process involved in campaign development.
  • Understand regulatory and ethical considerations in advertising.
  • Evaluate the effectiveness of promotional strategies in various media.
  • Media Planning and Buying Strategies
  • Understand the principles and objectives of media planning.
  • Develop effective media schedules based on audience targeting.
  • Assess media channels for reach, frequency, and cost-effectiveness.
  • Apply budgeting techniques to optimize advertising spend.
  • Digital Marketing and Social Media Campaigns
  • Demonstrate knowledge of digital marketing tools and platforms (SEO, PPC, email, etc.).
  • Create and implement basic social media marketing strategies.
  • Measure campaign performance using key digital metrics.
  • Understand the impact of digital trends and online consumer behaviour.
  • Brand Management and Communication
  • Explain the fundamentals of brand identity, image, and value.
  • Design brand communication strategies aligned with company goals.
  • Analyse the influence of branding on consumer perceptions and loyalty.
  • Apply storytelling and messaging techniques in marketing content.
  • Market Research and Consumer Behaviour
  • Conduct basic market research using qualitative and quantitative methods.
  • Interpret market data to inform strategic decision-making.
  • Understand consumer motivation, buying behaviour, and segmentation.
  • Use research insights to enhance marketing effectiveness.

Want to know more?

The LICQual Level 3 Diploma in Sales and Marketing – Advertising and Media Executive is ideal for students, aspiring marketers, creative professionals, and individuals who want to build a career in advertising, media planning, or digital marketing. It is also suitable for beginners interested in entering the media and communications industry.

You should take this course if you want to learn how advertising campaigns are planned, developed, and delivered across different media platforms. It helps you understand how brands communicate effectively with audiences and how media strategies drive business growth.

  • Credibility: A recognized qualification with practical focus.
  • Employability: Enhances your CV with advertising and media expertise.
  • Hands-on learning: Real-world projects in campaign management and media planning.
  • Progression: Pathway to advanced diplomas or degree-level study.

Graduates can pursue roles such as advertising assistant, media executive, marketing coordinator, campaign assistant, or digital advertising support staff in agencies and corporate organizations.

Learners can progress to Level 4 or higher diplomas in advertising, marketing, media studies, or digital communications, leading to senior and specialized roles.

Yes, the LICQual Level 3 Diploma is internationally recognized and valued by employers, supporting global career opportunities in advertising and media industries.

Lock In Your Spot

Similar Posts