What you will Gain

Year 1 – Foundation in Entrepreneurship & Startups

Introduction to Entrepreneurship

• Learners will understand the fundamental concepts of entrepreneurship.
• Identify characteristics and skills of successful entrepreneurs.
• Explore types of business ventures and startup ecosystems.
• Analyse opportunities for innovation and value creation.

Business Environment and Market Analysis

• Learners will examine macro and micro business environments.
• Conduct market research to identify trends and customer needs.
• Analyse competitors and market positioning strategies.
• Evaluate external factors impacting business success.

Principles of Management and Leadership

• Learners will develop foundational management skills.
• Understand leadership styles and organisational structures.
• Apply planning, organising, and decision-making techniques.
• Analyse team dynamics and effective leadership practices.

Fundamentals of Finance for Startups

• Learners will understand basic financial concepts and statements.
• Develop budgeting and cash flow management skills.
• Evaluate funding options and capital requirements.
• Analyse financial performance for informed business decisions.

Marketing and Brand Development

• Learners will explore marketing principles and strategies.
• Develop skills for creating brand identity and value propositions.
• Apply segmentation, targeting, and positioning techniques.
• Evaluate marketing campaigns for effectiveness and ROI.

Business Communication and Negotiation Skills

• Learners will enhance verbal, written, and digital communication.
• Develop negotiation and persuasion skills.
• Learn professional presentation techniques.
• Apply communication strategies in business contexts.

Organisational Behaviour and Culture

• Learners will analyse human behaviour in organisational settings.
• Understand culture, motivation, and employee engagement.
• Examine team dynamics and conflict resolution strategies.
• Apply organisational behaviour concepts to improve performance.

Introduction to Business Law and Ethics

• Learners will understand legal frameworks affecting businesses.
• Explore ethical decision-making and corporate social responsibility.
• Identify legal obligations and compliance requirements.
• Analyse real-world business scenarios for ethical considerations.

Digital Tools and Technology in Business

• Learners will utilise technology for business operations and communication.
• Explore digital platforms for marketing, sales, and management.
• Evaluate technology trends for business advantage.
• Implement digital solutions to enhance productivity.

Creative Thinking and Innovation

• Learners will develop problem-solving and creative thinking skills.
• Explore methods for generating innovative business ideas.
• Apply creativity to product and service development.
• Assess feasibility and impact of innovative solutions.

Research Methods for Business

• Learners will develop skills in research design and methodology.
• Collect, analyse, and interpret business data effectively.
• Apply research findings to support decision-making.
• Develop critical thinking for evaluating business evidence.

Professional Ethics and Corporate Responsibility

• Learners will understand ethical standards in entrepreneurship.
• Analyse corporate social responsibility practices.
• Apply ethical frameworks to business decision-making.
• Promote sustainability and responsible business conduct.

Year 2 – Intermediate Entrepreneurship & Startups

Strategic Business Planning

• Develop detailed business plans.
• Analyse market opportunities and trends.
• Define strategic goals and KPIs.
• Apply planning tools for business success.

Financial Management and Investment Analysis

• Perform advanced financial analysis.
• Evaluate investment options and risk.
• Develop strategies for profitability.
• Apply budgeting and forecasting techniques.

Operations and Supply Chain Management

• Manage operational workflows efficiently.
• Understand supply chain processes.
• Optimise resource allocation and inventory.
• Implement lean and agile operations practices.

Human Resource Management in Startups

• Manage recruitment and employee engagement.
• Develop performance appraisal and development plans.
• Promote diversity and workplace culture.
• Apply HR practices to support startup growth.

Advanced Marketing and Sales Strategies

• Design integrated marketing campaigns.
• Develop advanced sales techniques.
• Analyse consumer behaviour for targeted marketing.
• Measure marketing performance and ROI.

Risk Management and Legal Compliance

• Identify business risks and mitigation strategies.
• Ensure adherence to regulations and legal requirements.
• Develop operational and financial risk policies.
• Apply risk frameworks in real-world scenarios.

Leadership and Team Development

• Enhance leadership competencies.
• Build high-performing teams.
• Apply coaching, mentoring, and conflict resolution.
• Evaluate team performance for improvement.

Product Development and Innovation Management

• Manage product lifecycle from idea to launch.
• Implement innovation strategies for competitiveness.
• Evaluate market needs for product development.
• Apply project management techniques to product launches.

Business Analytics and Decision-Making

• Analyse data to support strategic decisions.
• Use analytical tools to interpret trends.
• Support data-driven decision-making.
• Apply insights to improve business outcomes.

Entrepreneurship in International Markets

• Explore global business opportunities.
• Analyse international trade and market entry.
• Understand cross-cultural business practices.
• Develop strategies for international expansion.

Project Management for Startups

• Plan, execute, and monitor projects effectively.
• Apply project management tools and methods.
• Manage budgets, resources, and timelines.
• Evaluate project outcomes and deliverables.

Professional Development and Reflective Practice

• Apply reflective practice to career and business decisions.
• Enhance personal and professional growth.
• Reflect on skills and business experiences.
• Identify areas for continuous improvement.

Year 3 – Advanced Entrepreneurship & Startups

Venture Creation and Business Model Design

• Design scalable business models.
• Analyse market viability and revenue streams.
• Develop value propositions and positioning strategies.
• Apply business model innovation tools.

Fundraising and Venture Capital Strategies

• Explore funding sources and investor relations.
• Prepare pitch decks and investment proposals.
• Evaluate financing options for startups.
• Manage investor expectations effectively.

Strategic Growth and Scaling Techniques

• Implement strategies for business expansion.
• Analyse operational scalability.
• Manage resources for growth.
• Apply performance metrics to monitor scaling.

Innovation and Technology Management

• Integrate technology into operations.
• Explore emerging digital tools.
• Develop innovative solutions.
• Apply technology strategies to improve efficiency.

Global Entrepreneurship and Trade

• Understand international trade regulations.
• Analyse global market trends and opportunities.
• Develop cross-border business strategies.
• Apply knowledge for international business growth.

Advanced Leadership and Organisational Change

• Lead organisational change initiatives.
• Influence culture and transformation.
• Apply transformational leadership techniques.
• Evaluate leadership impact on business outcomes.

Corporate Governance and Compliance in Startups

• Implement governance frameworks.
• Ensure regulatory and ethical compliance.
• Develop internal policies for transparency.
• Analyse case studies for governance best practices.

Strategic Marketing and Customer Experience

• Design customer-centric marketing strategies.
• Enhance brand loyalty and satisfaction.
• Monitor marketing effectiveness with analytics.
• Implement integrated campaigns across channels.

Sustainability and Social Entrepreneurship

• Develop sustainable business practices.
• Explore social responsibility initiatives.
• Analyse impact of entrepreneurship on communities.
• Apply sustainability principles in strategy.

Advanced Financial Planning and Control

• Manage complex financial operations.
• Develop budgeting and forecasting strategies.
• Analyse financial risks and mitigation plans.
• Apply tools for financial sustainability.

Research and Evidence-Based Business Practice

• Conduct applied business research.
• Analyse data for strategic decisions.
• Evaluate evidence to support innovation.
• Present findings professionally to stakeholders.

Capstone Project in Entrepreneurship & Startups

• Demonstrate mastery in entrepreneurship and venture management.
• Integrate knowledge from all study units.
• Design and implement a real-world business project.
• Apply critical thinking, research, and strategic skills.